CableLabs proves interoperability on SCTE 130 standard

LOUISVILLE, CO – CableLabs has successfully demonstrated interoperability across a number of advertising interfaces as envisioned by industry standards and specifications.While the week-long event sought to further the capability to deliver new and compelling forms of advertising on cable, the primary focus of this interop was to prove interoperability of the SCTE 130 interfaces. In addition to ad insertion into linear channels, the participants demonstrated inserting addressable advertising into video-on-demand content as well as dynamic enhanced TV application insertion.“A new feature in this interop was our first use of an SCTE 130 emulator tool,” said Don Dulchinos, SVP of advertising...