TORONTO – After launching a U.S. advertising division, Toronto-based digital media distribution company Yangaroo said that it has secured over 1000 U.S. broadcast destinations.
Yangaroo’s patented digital media distribution system (DMDS) allows clients to send SD and HD video spots digitally via the Internet. The cloud-based system requires no dedicated hardware, and aims to help sectors like advertising and broadcasting transition to more efficient digital workflows.
Charter clients include New York-based Horizon Media, and Los Angeles-based The Gary Group. Advertisers and their agencies can now send content securely and immediately to networks and broadcast groups including the ESPN Network Group, Discovery Networks, MTV/Viacom Network Group, ABC Television Group, Belo Television, CBS Networks and the CBS Station Group, Fox Television Stations, Hearst Argyle Television Group, Sinclair Broadcasting and the Tribune Broadcasting Company.
"With our success in helping the music and broadcast industries move to digital workflows for music and music video delivery, we saw a major opportunity to expand our business model to do the same for the advertising industry, particularly when we looked at the HD video content workflow and pricing models of the dominant players," said Karen Dealy, president of Yangaroo’s U.S. advertising operations, in the release. "With the shift to HD and the increased need for greater efficiency on tighter budgets, the time is right for DMDS Advertising."
