TORONTO – Bell Media ranked second in Canada for videos viewed in April, coming in only behind Google.
According to comScore’s April 2011 ranking, Bell Media was the only Canadian company in the top five highest-ranked companies by videos viewed. Video views to Bell Media sites were nearly 120 million, with more than 8.8 million hours of video consumed.
"Ranking up amongst the biggest on-line entities is a testament to the strength of Bell Media to compete not only as the #1 broadcaster in Canada, but as a powerful contender in the digital video marketplace," said Gary Anderson, head of Bell Media digital, in a statement. "This is very good news for our advertisers, and sets the watermark for media companies in Canada."
The top video properties by videos viewed for April were Google sites, Bell Media sites, Microsoft sites, Facebook and Vevo. Bell Media rivals Shaw, CBC and Rogers ranked 9th, 16th and 51st, respectively, for the month.
