MARKHAM, ON – As high definition programming becomes mainstream, digital signage and out-of-home broadcasters want the images that people see in public places, such as sporting stadiums, shops, restaurants and airport lounges, to match the quality that they are used to seeing on their TV sets at home.
That’s part of the reason behind Capital Networks’ decision to roll out an upgrade to its information delivery platform known as Audience.
“Like it or not, increasingly digital signage messaging will be judged by the public against what they see in their homes”, said VP of business development, Jim Vair, in a statement. “Digital signage content producers who lag behind the growing public appetite for media rich, high definition presentations run the risk of being left behind. The same is perhaps more true of broadcasters, as they approach the out-of-home world, they must ensure that their digital signage efforts are of the highest quality because they have their professional brand to uphold.”
Capital Networks’ Audience 4.0 features new scheduling developments that allows users to target specific playbacks by demographic locations, supports both SD and HD content, and has enhanced animation and video capabilities including MPEG4. It also includes a broadcast-quality MNG animations builder ideal for companies that don’t have animators on staff but require animation within a show.
