Making money from digital content still a struggle, but signs are encouraging

Perry HoffmanOTTAWA - Broadcasters and digital media companies still haven’t yet found the secret formula on how to make money from digital content, the International Institute of Communications Canadian chapter conference heard earlier this week. Raja Khanna, co-CEO of broadcaster GlassBOX Television, said after years of trying to make money from digital content using a variety of business models, it’s become clear which models don’t work. While some of the business models may have started to crystallize, now “we can, in black and white, see how we’re not going to make money,” he said during a panel session on the...