BRAMPTON, ON – Canadians who shop at Loblaw stores can now pick up a mobile phone along with their groceries.
The food distributor said Wednesday that it will add The Mobile Shop (La Boutique Mobile in French Canada) in over 500 of its grocery stores across the country, as part of its push to become one of Canada’s major retailers of mobile phones. As part of its growth strategy, Loblaw has also expanded its product offering beyond its own PC Mobile and Bell and Solo, to include brands like Virgin Mobile, Rogers, Fido and Telus, as well as new market entrants Public Mobile and Wind Mobile.
“Loblaw wants to make it easier for Canadian consumers to shop for mobile phones and make it as simple as shopping for groceries – lots of brand name choices, easy on-the-spot comparisons and convenient," said Maria Forlini, VP of telecom for Loblaw Companies, in the announcement. "Loblaw has extensive experience and success with non-food businesses including Joe Fresh Style and President’s Choice Financial. With our expanded product offering at The Mobile Shop, Loblaw is poised to become a major retailer in the mobile market in Canada."
Loblaw launched PC Telecom in 2005 offering PC Mobile handsets and top-up cards through the Bell Mobility network.
