TORONTO – The CBC has rolled-out its revamped CBC News Express broadcast service in five major airports across Canada – including the busiest, Toronto’s Pearson International Airport – using home-grown technology
The service is powered by Capital Networks’ (Markham, Ont.) Audience digital signage solution, which lets CBC present its latest video content and live data feeds for up-to-the minute local and national news, weather, business and sports.
The platform will allow CBC to deliver its News Express service to more airports and more public spaces in the near future. CBC has been delivering its journalism to an ever-widening range of new and innovative media – such as digital signs – to connect with people no matter where they are. The broadcaster needed to replace an older system and needed a new one with advanced content management capabilities that would be able to support the expansion across multiple airports.
The Audience solution integrated with existing hardware and software so CBC didn’t have to ‘rip and replace’ its entire infrastructure.
“As Canada’s national broadcaster, CBC takes the management of public dollars extremely seriously. And, CBC: News Express is an important source of commercial revenue for the Corporation. Similarly, we can’t compromise quality for cost because we have a reputation for delivering technologically advanced broadcasts across every medium,” said Robert Bishop,
executive producer at CBC, in a press release.
“After a rigorous selection process, we chose Capital Networks as our digital signage partner because it delivers on both these points: the solution is cost-effective because it’s so scalable and open; and the quality of broadcast is second to none, as is content management. Capital Networks bridges the gap between digital signage and broadcasting.”
CBC’s editors create all the video news content in the corporation’s Toronto Broadcasting Centre and digital files are managed through Flip Factory and delivered into the Audience system with a click so editors don’t have to spend time uploading, and news items go into the system immediately. Local data from news and weather reports are integrated into the system via live data feeds so travelers see local information as soon as it’s reported.
“The speed of delivery via digital signage means that it is an ideal way of communicating real-time news to public spaces,” added Jim Vair is vice-president business development at Capital Networks. “We look forward to working with CBC in the future as it continues to grow its broadcast services and reach new audiences, while all the time providing a valuable public service.”
