CTAM U Canada course returns for an encore

TORONTO – Back by popular demand, CTAM Canada is offering members a second chance to attend its first Canadian CTAM University Program on strategic pricing and profitability.The course date is May 10, and the deadline to apply is April 15, 2011. Offered through the Schulich School of Business (Executive Education Centre), part of Toronto’s York University, the course will focus on:- The theory behind value-based pricing;- How to use value-based pricing to establish the optimal price for new and existing products and services;- How to become a more effective competitive pricer; and - How to make more systematic pricing decisions.Open...