TORONTO – Is Bugs Bunny the most beloved or does Scooby Doo take the cake? Teletoon Retro has launched a national awareness campaign in English Canada centered around a Hall of Fame concept that invites consumers to vote for their top five cartoon characters of all time.
The Teletoon Retro Hall of Fame campaign searches for the most beloved characters by encouraging fans to vote for their favourites at www.teletoonretro.com. It will also award a trip for four to see Bugs Bunny at the symphony in one of several North American cities.
With voting closing on December 6, the five characters with the highest number of votes will become the inaugural inductees into the Teletoon Retro Hall of Fame. In addition, each of the top five will be featured in their own 24-hour programming marathon during Boxing Week on the channel.
“We have found that classic cartoons resonate with adults and children alike, making Teletoon Retro widely appealing to a co-view audience,” said Karen Touma, director of marketing for Teletoon Canada, in a press release. “By introducing the Teletoon Retro Hall of Fame, we can directly connect with our viewers by letting them share their passion for cartoons and cartoon characters. We are already seeing incredible engagement through our recently launched Teletoon Retro Facebook page which has garnered over 5000 fans in just over a week.”
The integrated campaign is supported through social media and on-air promotion, as well as radio, print and on-line advertising. It’s off-channel presence will also include the distribution of branded sticker sheets at major family-targeted events including Toronto’s Santa Claus Parade, Illuminite and Kidzfest.
