MONTREAL – Astral Media is gearing up for its second annual National Day of Caring for Kids radiothon scheduled for this Thursday from from 6 a.m. to 6 p.m. (local times).
More than 50 English-language stations in 30 cities will take part in the event in support of almost 20 major hospitals and healthcare facilities across the country. Last year’s radiothon raised almost $7.1 million in 12 hours.
This year, Astral will accept donations by SMS (text ASTRAL to 45678); by telephone at 1-888-370-4712 or on-line at www.radiothon.astral.com