TORONTO – Mobilicity has unveiled some intergalactic spokespersons and the tagline ‘Now, that’s smart’ as part of its new corporate identity.
The wireless carrier said Monday that part of its new strategy is to focus on its core customer proposition of being the smart choice for Canadian wireless consumers.
“The wireless industry has become commoditized by a flood of offers, price points, handsets and language that we believe are confusing and unhelpful to consumers,” said chief customer officer Anthony Booth, in a statement. “We have researched the mistrust Canadians have of the Big 3 carriers and we see a tremendous opportunity for a refreshing brand that brings clarity, change and honesty to the industry.”
The Mobilicity rebrand campaign, which will be introduced in phases before the busy back-to-school season, will include mass brand advertising, on-line, social media and in-store components. The company has also launched a contest on Facebook to name its new Spokesalien duo (pictured), which will see the winner will take home an HTC Panache 4G Android smart phone with one year of service in addition to bragging rights.
