TORONTO – A spot called “Anonymous” from Children Of The Street Society was named ‘Best in Show’ at the 2011 Crystal Awards, taking home the platinum award, and the $10,000 grand prize before going on to compete at Cannes Lions International Festival of Creativity.
Hosted by Astral RadioPlus, Canadian Broadcast Sales, Chum Radio Sales and Target Broadcast Sales, the Crystal Awards honour outstanding achievement in agency and station radio creative from across Canada, showcasing innovation and celebrating a broad range of industry sectors.
The 10 gold Crystal awards were presented to the following winners:
Public Service Announcment
WALK WITHOUT FEAR FOUNDATION
– Stepping
Created by Juniper Park
Creative Use of Sound/Music
MCDONALD‘S
– Station Flipping
Created by Nimy Leshinski, Alan Lukatela, David Daga & Matthew Litzinger of Cossette Communication Inc.
Performance
PATAFIE‘S
– Stuff in a Box
Created by Rob Mortimer, Barry Hayes & Mike Glustien of CHUM Radio Ottawa
Station Promotion: Single
NEWSTALK 1010
– G20 Cage Match
Created by Derek Welsman & Robert Turner of Astral Radio Toronto
Station Promotion: Campaign
AM640 – THE STAFFORD SHOW
– Singing for Mike, Bordello Hippy Bong Water, Valentino
Created by Jamie Watson, Adam Kecskemeti & Dave Whalen of Corus Radio Toronto
Station Single
BLASKIN & LANE
– But I Have 4
Created by Patrick Eldridge & Byron Close of Corus Radio Calgary
Station Campaign
MISSISSAUGA TOYOTA
– Close Enough, Jingle, Red Tag Bread Bag
Created by Dave Calvert & Sandi Knight-Griffiths of Rogers Radio, Toronto
Best Entry From A Small Market
SHOWGIRLS EXOTIC NIGHTCLUB
– Protest for Canadian Values
Created by A. Wilkinson & R. Lenninger of CKYX Rock 97.9
Agency Single
CHILDREN OF THE STREET SOCIETY
– Anonymous
Created by Rob Tarry & Lisa Lebedovich of Rethink
Agency Campaign
NUDERM
– Bikini Day, Permanent, No Longer There
Created by Dory Advertising
Click here to listen to the winning creative.
