TORONTO – Advertisers on Bell Media’s Sympatico website may now take advantage of a new platform to create ads for smart phones, tablets and the mobile web.
Known as AdCreator, from U.S. mobile advertising company Celtra Inc., the platform made its Canadian debut on Wednesday morning at an event in Toronto. Its ad formats and analytics will allow Sympatico advertisers to easily create campaigns in a user-friendly interface that supports in-app, mobile web media, and all major mobile OS to maximize user engagement.
“The expertise we have gained developing and executing these ad campaigns solidifies our position as a publisher committed to driving the growth of mobile advertising,” said Jonathan Dunn, associate director, mobile sales and marketing at Sympatico.ca, in the announcement.
“Our partnership with Sympatico, brings greater scale to the mobile ad campaigns we enable,” added Celtra’s CEO Mihael Mikek. “Together we’re accelerating the growth of mobile rich media in North America by giving advertisers broader reach and better access to the most engaging ad formats in mobile today.”
