Rogers adding small business specialists at 157 stores

TORONTO – Rogers today launched Small Business Specialist, a Canada-wide business assistance initiative that gives small business owners direct access to in-store, trained specialists who can advise them on business solutions needs.The vast majority of small business owners (86%) say reliable communications technology support is "essential" in allowing them to focus on their core business, according to a new Ipsos Reid poll conducted on behalf of Rogers."Our small business customers have told us they want to conduct business locally with a partner who understands their unique needs," says John Boynton, executive vice president and chief marketing officer, Rogers. "With the...