TORONTO – Wind Mobile customers can now earn rewards, discounts and products by opting in to check out mobile ads.
The wireless upstart has finalized a partnership with MyScreen Mobile which allows customers who opt in to accumulate rewards for every ad they view on their phone. Subscribers will have varying capabilities to profile what type of ads they want to see, and the rewards can then be redeemed for various offers, products and services.
"Wind Mobile is happy to be partnering with MyScreen to provide our customers with an incredible new way to add even more value to their wireless services," said Wind CEO, Ken Campbell, in the announcement. "We truly are creating an entirely new user experience that is another example of Wind’s efforts to bring innovation to wireless in Canada."
Advertisers such as Blockbuster, Yogen Fruz and RIM have already signed on to deliver targeted full-screen ads at the end of every call, based on subscribers’ demographic and interest profile and the brand advertiser’s relevance to a specific interest. MyScreen said that its mobile advertising solution is designed to integrate seamlessly without interrupting users’ regular call behaviors.
"MyScreen’s patent pending mobile advertising solution is a totally unique media opportunity for advertisers who will be able to deliver targeted ads in a method that has true value to the consumer," said MyScreen CEO, Mike O’Connor.
Wind’s new mobile advertising launched Tuesday in a pilot mode, and will be progressively extended to all users during the course of Q1 2011.
