Astral campaign targets media planners

MONTREAL – Astral Media has launched a campaign designed to target media planners, using a customized viral advertising strategy. Video clips, posted on video sharing site You Tube, plus supporting print and web creative, showcase real media planners “in what seem to be challenging situations,” the press release said. The B2B campaign uses the tag line ‘that’s the Astral Media difference’. “Providing media intelligence and impeccable sales service is at the core of our strategy” said Alain Bergeron, vice president of brand management and corporate communications, in the release. www.astralmedia.com