NAB 2009: New digital brands lead to new revenue for radio groups

LAS VEGAS – Not everything your radio group does online has to carry a station label – or even have a radio function. That was the message from today’s session on building revenue for radio groups at the National Association of Broadcasters’ annual convention in Las Vegas. In fact, local station operators have to think of themselves as a company that serves relevant local information to consumers while facilitating their ad clients’ messages. That means salespeople can’t just sell radio time and that not everything will be branded Power94 or somesuch. Jim Brewer, of Chattanooga, Tenn., Brewer Media Group has...