TORONTO – Western Canada Lottery Corporation and its agency Venture Communications hit the jackpot at the Radio Marketing Bureau’s Crystal Awards on Thursday.
The judges unanimously awarded the best-in-show platinum award plus the $10,000 grand prize to the Calgary-based agency for its spot “Crossword Scratch ‘n Win – “Lip Paint”. Produced by 6 Degrees, the spot also took home the gold award in performance and additional craft awards.
The gala luncheon awarded 31 Crystal trophies in ten categories to outstanding Canadian radio creative. The winners came from agencies, advertisers and radio stations from across the country.
The 2010 Gold Crystal winners included:
– Brick Brewing, GJP Advertising & Design, Toronto;
– British Columbia Lottery Corporation, DDB Canada, Vancouver;
– Vancouver Alpen Club, Jim Pattison Broadcast Group, Vancouver;
– Durham RCC, CHUM Radio/CTVglobemedia, Toronto;
– ABC Canada Literacy Foundation, zig, Toronto;
– BMW Canada, Cundari, Toronto;
– Dream Easy Kitchens, Vista Radio, Kelowna;
– 107.5 Dave FM, Corus Radio, Kitchener; and
– Curve 94.3, CHUM Radio/CTVglobemedia, Winnipeg.
Visit www.rmb.ca for a complete list of winners and to hear the winning spots.
