QR code technology fuels campaign for new Showcase series

TORONTO – A new promotional campaign by Showcase will utilize Quick Response (QR) codes, in addition to the more traditional marketing elements, to highlight the debut of its new series Pure Pwnage. QR codes are a unique and quickly growing platform developed for use with mobile devices. Once a simple QR code reader app is downloaded, consumers are able to hold up their mobile device to a print ad, scan the code, and will then be directed to a dedicated website.In downtown Toronto, Calgary and Vancouver, digital advertisement boards in bars and restaurant washrooms will run a 15 second, full motion video ad,...