New radio commercial tracking service could offer the jump on competitors

TORONTO – BBM Analytics will debut a radio commercial tracking service later this month, thanks to a partnership with Adease Media Research.The service will launch in Montreal before eventually rolling out in Toronto, Vancouver, Calgary and Edmonton. All activity on the monitored stations will be available to subscribers via a web based application on a weekly basis, allowing competitive information to be analyzed by market, station, class, category, company, brand, creative and daypart. Subscribers can also opt to receive daily alerts to new activity, plus download and listen to new radio creative within hours of airing.“We are always looking for...