MONTREAL – Former Videotron executive Yvan Gingras has been named COO of Sun Media, effective immediately.
Reporting directly to president and CEO Pierre Karl Péladeau, Gingras will be responsible for the industrial operations, finance and IT departments of Canada’s largest newspaper publisher, plus “spearhead major special initiatives related to corporate projects”, said the company announcement.
“Our newspapers segment is contending with a significant drop in advertising revenues, aggravated by the tough economic environment," Péladeau said in the statement. "Its business model must be entirely overhauled. In the present circumstances, the experience of a manager and leader of Yvan Gingras’ calibre will be a valuable asset for Sun Media."
Gingras joined Videotron in 2001 as senior vice president of administration, and was named its executive vice president of finance and operations in 2003. He held the CFO title at Videotron since 2005.
"To enhance our productivity and cut our costs, forceful action must be taken, such as consolidating certain operations not related to editorial content," Péladeau continued. "Yvan Gingras is the man for the job.”