Social networking spurs mobile content; cell phones evolving, says research

Social networking features are the key drivers responsible for the uptake in mobile content, according to Informa Telecoms and Media. The European research firm’s report ‘Mobile Content and Services’ (7th edition) found that mobile social networking and community based services and applications received “growing attention and investment from the mobile industry” over the last two years. In its annual survey conducted last September, 71% of the 307 telecom industry professionals who participated said that they believed social networking and community services will have a “significant impact” on driving the P2P (peer to peer) uptake of mobile content. “As the mobile content...