TORONTO – Perhaps in preparation for its Olympic Game coverage next year, CTV has lined up an “unparalleled” broadcast plan for the 2009 Juno Awards on Sunday, offering coverage across many of its conventional and specialty television, radio and on-line properties.
Dedicated Juno programming will appear on “numerous news and entertainment platforms on CTV”, plus on six of its specialty channels – MuchMusic, MTV, Bravo!, Star!, MuchMoreMusic and FashionTelevision Channel; nine of its radio stations and various on-line outlets. The red carpet show, called ETalk at the Junos, will air nationally on CTV and on entertainment channel Star!, in what the network is calling a “super simulcast”.
“Canadians are invited to join the party by experiencing the 2009 Juno Awards everywhere – on CTV, online at CTV.ca and on the radio on CHUM stations across the country,” said Susanne Boyce, president of CTV creative and channels, in the press release. “CTV’s coverage spotlights the Canadian music industry like never before, with in depth profiles of the host, performers and nominees across CTV’s various and multiple news and entertainment platforms.”
So, the hype is there, but it remains to be seen if the audiences numbers will be too.
Canada’s annual music awards take place on Sunday, March 29 at Vancouver’s General Motors Place, and will be hosted this year by comedian Russell Peters.
For the complete schedule of the awards and CTV’s related programming, click here.
