Cable Show to stage technology, marketing sessions

WASHINGTON, DC - Two plenary sessions featuring high level cable industry technology and marketing executives will highlight The Cable Show '09. The technology session, called ‘Cable Technology and the Platform for Change’, will see senior technology and strategy executives from various cable companies, including Rogers’ chief strategy officer Michael Lee, share how they're preparing their technology platforms to serve new consumer demands while leveraging existing investments in plant, performance and potential. ‘Welcome to the Jungle: Marketing to Win’, is the name of the marketing session which will focus on communicating to consumers cable's value and evolving product in a highly competitive...