MONTREAL – Virgin Radio arrived in Montreal on Monday, as the fourth Virgin radio station in Canada was launched. Virgin Radio 96 has replaced English-language Mix 96, the latest move in the commercial association to develop Virgin Radio in Canada between Astral Media and Virgin Radio International. The station will focus on the “Hot AC format” targeting 25-49 year-old adults, but with “a new sound, energy and some international flair”, the press release said. www.astralmedia.com www.virginradio.ca
