TORONTO – The Banff World Television Festival and nextMEDIA Banff have chosen Ron Berryman, senior vice president and GM of the publishing group of Fox interactive media (FIM), to deliver the Banff/nextMEDIA crossover keynote address on Sunday June 7, 2009.
Despite this time of economic restraint, U.S. broadcast TV stations report interactive advertising revenue sales exceeded $1 billion in 2008, increasing their online revenues by 36%, with the Fox network "leading the way" with some of the most successful online properties, such as American Idol, the announcement said.
Under Berryman’s leadership, FIM “has successfully harnessed the power of the Internet to create a richer online experience to its millions of users”. His keynote on branding entertainment properties on-line will address how to create compelling interactive properties, produce innovative broadband experiences, engage and increase website traffic, and generate more revenue, the announcement continued.
The Fairmont Banff Springs Hotel hosts nextMEDIA Banff from June 5-7, 2009, and the 30th edition of the Banff World Television Festival from June 7–10, 2009.
