CTS 2009: The time is now for mobile marketing, say ad industry experts

TORONTO – Mobile advertising should be part of marketers’ media buy now – “not next year, not in six months, the opportunity is now” – said Phil Barrett, vice-president of digital and mobile for Toronto-based marketing communications agency B-Street Communications. Barrett made his comments during a panel discussion on mobile marketing, advertising and commerce at the Canadian Telecom Summit on Tuesday afternoon. “We’re not suggesting you forget about online and TV and other media, but our point of view is that mobile is now about 10% of our marketing business... and we’re seeing great click-through rates on mobile advertising,” Barrett...