TORONTO – Rogers Digital Media has re-launched its Citytv video theatre with improved search and navigation capabilities, and a quicker rate at which content is delivered.
Rogers credits technology from Brightcove and Endeca for the improvements to its on-line platform video.citytv.com, which features both locally-produced Citytv content and many of its popular U.S. and Canadian television shows.
“Brightcove and Endeca have enabled Citytv.com to rapidly introduce a scalable and flexible video experience that meets the evolving needs of our on-line audiences and deepens consumer engagement with our video content," said Claude Galipeau, SVP of Rogers Digital Media, in a statement. "At the same time, our new video theatre has furthered our video-related sales product offerings for advertisers."
