Cable / Telecom News

Telus turns off lights, turns on texts in support of Earth Hour

VANCOUVER – Telus has launched a text-to-donate campaign in support of Earth Hour this weekend.In cooperation with the Mobile Giving Foundation, Telus customers can now donate funds to the WWF-Canada, the official organizer of Canada's Earth Hour, via an SMS message. Using their mobile devices, customers can text the word "earth" to 45678 to donate $5, to a maximum of $30 each month."I'm very proud of Telus' commitment to environmental sustainability and our team members' enthusiastic support of Earth Hour," said Andrew Wilczynski, director of environment and corporate social responsibility for Telus, in a press release. "For our sake and...