VANCOUVER – Telus has launched a text-to-donate campaign in support of Earth Hour this weekend.
In cooperation with the Mobile Giving Foundation, Telus customers can now donate funds to the WWF-Canada, the official organizer of Canada’s Earth Hour, via an SMS message. Using their mobile devices, customers can text the word "earth" to 45678 to donate $5, to a maximum of $30 each month.
"I’m very proud of Telus’ commitment to environmental sustainability and our team members’ enthusiastic support of Earth Hour," said Andrew Wilczynski, director of environment and corporate social responsibility for Telus, in a press release. "For our sake and for future generations, we all have a responsibility to continue to explore new ways of protecting our environment."
Telus said that it will also turn off all non-essential lights at 8:30 p.m. local time on Saturday night at 32 of its major buildings across Canada in support of Earth Hour 2010’s global call to action against global warming.
