LAS VEGAS – Motorola is demonstrating new updates to its Communications Convergence Engine (CCE) software that enables new options for bundling and marketing IPTV features and other offerings.
The Storefront 1.0 lives up to its name, creating a storefront-style, Internet-like experience for users wanting to access new content through their TVs or other devices, including mobile phones. IPTV service providers in particular will be able to differentiate their content through personalization and a variety of promotional approaches.
With the latest CCE updates, IPTV operators can differentiate their content packages through personalized offers and promotions, packaged with personalized advertisements, thus getting the most value out of their premium video assets,” said Alan Lefkof, general manager and corporate vice president, Broadband Home Gateways and Software, Motorola, Inc.
“The introduction of Storefront 1.0 demonstrates further evidence of our commitment and experience in IPTV. With personalization and three-screen capability, this game-changing software provides new revenue streams for many telecom operators along with a significant competitive advantage.”
Storefront 1.0 works in the Microsoft Mediaroom TV environment, and connects into a service provider’s OSS and billing systems. The CCE software family came from Motorola’s acquisition of Leapstone in the summer of 2007.
CCE uses open, standards-based interfaces for integration with existing telecom hardware and software systems, which Motorola says makes it easy to add services and improve efficiencies in network delivery. The goal is to help operators bring new services to market more rapidly, so they can maximize customer convenience, build subscriber loyalty, reach new markets, and realize new revenue opportunities says Motorola.
Last November Motorola announced it is considering the sale of its television set-top box and networking equipment division (valued at $3 -5 billion) as part of the mobile-handset maker’s turnround plan. The Motorola decision comes as improving capital markets in the U.S. are enabling a new wave of mergers and leveraged buy-outs, and U.S. companies look to let go of businesses that are not central to their strategies for a recovering economy.
– John Bugailiskis
