TORONTO – Astral Media Sales will represent the new Edmonton radio station Hot 107.
Broadcasting from its storefront studio in West Edmonton Mall, the station officially launched on October 6 offering a “music-intensive format” with limited commercial inventory, which Astral says will allow advertisers to make a more meaningful impact on their targeted demographic.
"We are excited to enter into this agreement with Hot 107" said Lesley Conway-Kelley, EVP and GM for Astral Media Radio Sales, in the announcement. "The target group has been under-serviced in the Edmonton marketplace and Hot 107 brings a new vibrant, high energy format into the existing environment."
Hot 107 (CJNW-FM) targets females aged 15 to 34, and is owned by heritage radio and research consultant John Yerxa.
