TORONTO – Last weekend’s 2009 MuchMusic Video Awards (MMVAs) were deemed a success on many levels, and, across many different platforms.
The annual awards fest saw the biggest single day audience ever on muchmusic.com with 143,000 unique visitors. Within the first 24 hours after the show, 128,000 visitors to the website viewed more than 300,000 on demand videos, including the full awards ceremony and its accompanying red carpet special.
A total television audience of 515,000 viewers watched the back-to-back awards broadcast at 9 p.m. and 11 p.m. on MuchMusic, up 14% compared to 2008 and up 38% compared to 2007.
During the broadcast, more than 19,000 fans connected on-line for a live, six-screen high definition streaming experience, which featured HD smooth streaming Microsoft Silverlight technology.
But it was the way fans connected with one another via social media forums during the show that really made the 2009 MMVAs unique, CTV said. According to a company press release, conversations surrounding the MMVAs ranked number four on both Google Trends and Twitter.com Trending Topics, worldwide real-time ranking systems of the most buzz-worthy topics discussed on the networks.
Fans used Twitter, Facebook and MySpace to engage directly with the celebrities in attendance, with MuchMusic itself, and with one another, often providing instantaneous feedback. More than 21,000 comments were shared through an on-line chat that appeared on the network’s website, which spread virally through social networking sites.
"This year’s MMVAs was the biggest and best ever, giving our fans more A-list stars, more performances and more content," said Brad Schwartz, SVP and GM of the Much MTV Group. "The huge and record-setting results we have seen across every platform, prove that the fans were completely immersed in the entire MMVAs experience and loved every moment of it."
