OTTAWA – CTV, on behalf of its radio division Chum, and Harvard Broadcasting both resubmitted their bids for a new radio station in Edmonton to the CRTC Monday, and both requested the same channel frequency – again.
The CRTC granted partial approved the two applications last October in Broadcasting Decision 2008-288, but asked the companies to amend their respective applications within 90 days by proposing an FM frequency other than 107.1 MHz (which it awarded to John Charles Yerxa).
So, both CTV and Harvard re-submitted their proposals, and both requested the frequency 95.7 MHz (channel 239C1).
After determining that the Edmonton radio market could sustain four new mainstream commercial services, the CRTC granted approval to John Charles Yerxa for a ‘young variety’ English-language commercial FM station targeting listeners aged 12 to 34 years; Rawlco Radio Ltd. for an ‘adult contemporary hit’ station aimed at a general target of listeners 18 to 49 years, and a core target of 30 to 40 years; and the Aboriginal Multi-Media Society of Alberta for a native type-B service of country and traditional music targeting individuals of Aboriginal origins, without particular focus on age or gender.
The fourth license is still up for grabs.
CTV has proposed an ‘essential alternative’ music format featuring alternative rock and alternative pop music targeted to adults between the ages of 25 and 44.
Harvard’s application suggests an ‘adult album alternative’ (Triple A) music format, a relatively new commercial format in Canada that draws on a broad range of musical genres, according to its application. The proposed station will target primarily women in the 25 to 64 demographic which it claims is “an underserved audience in the Edmonton market”.
The deadline for comments is April 27, 2009.
www.crtc.gc.ca
www.ctvglobemedia.ca
www.harvardbroadcasting.com
