GATINEAU – James Moore, Minister of Canadian Heritage and Official Languages, talked up the pending arrival of the new Canada Media Fund at the annual convention of the Association des producteurs de films et de television du Quebec (APFTQ).
"Technology has changed how we create, obtain, and enjoy film and television productions," Minister Moore said in his address on Tuesday. "Many producers have found new ways of reaching audiences in recent years. The industry must continue moving in this direction. The key to its success remains innovation. With this in mind, we recently announced the creation of the Canada Media Fund, which will help the audiovisual sector take full advantage of the opportunities opened up by new technologies. We want to ensure that Canadians can access the type of audiovisual productions they want, when they want, on multiple platforms.”
The APFTQ represents more than 130 independent film and television production companies in Quebec, negotiating collective agreements with artists and technical associations, and acts on behalf of its members with government and industry organizations.
