MONTREAL – Videotron will be the main sponsor and presenter of the Just For Laughs/Juste pour rire Festival for the third year in a row.
The 27th annual comedy festival will be held July 16 – 26, 2009 in Montreal. Videotron will present the Galas Vidéotron Juste pour rire and the Videotron Just For Laughs Galas, as well as two original concepts that give young comics a chance to perform before the public called En route vers mon premier Gala television show and the Tout Show performance series.
“Videotron is again applying its content convergence and multiplatform distribution strategies to bringing its customers an abundance of comedy programming,” said Claude Foisy, vice president of brand and content, in the press release. “Videotron subscribers will be able to watch and re-watch the programs on illico Digital TV at the time of their choosing. All our customers will be able to experience the 2009 edition of the Juste pour rire/Just For Laughs Festival through illico on Demand and VOX, and access exclusive content at videotron.com/enroute and hahaha.com.”
