TORONTO – Rogers’ radio-thon in support of shelters for abused women raised almost $500,000 earlier this month.
This was the fifth consecutive year that Rogers was the media partner for ‘Shelter from the Storm’, Canada’s largest national campaign to end violence against women.
Rogers’ support of the initiative included donations of print, television, online and radio advertising, plus a live radio-thon on Rogers radio stations across Canada on May 7.
"We are overwhelmed by the support and donations received from our listeners and advertisers," said Shannon Valliant, vice president of financial operations for Roger Media, in a statement. "Our radio hosts and staff were committed to raising funds for women in need and worked tirelessly to make this event a success.”
