TORONTO – ‘Tis not the season to lock into a wireless contract, says an ad campaign launched by DAVE Wireless.
As the wireless newcomer prepares to launch, it’s asking wireless consumers to wait for more choice, rather than sign a contract now. The Canadian Wireless Telecommunications Association said that the end of the year is historically the most popular time for wireless engagement, with 35% of wireless consumers committing to a carrier over the holidays.
"Don’t lock into a wireless contract you’ll regret," said Sara Moore, DAVE’s VP of marketing, in a statement. "At DAVE Wireless, we’re gearing up to launch our state-of-the-art 3G network and bring Canadians the wireless service and value they deserve."
The print and outdoor media campaign pokes fun at the contract-signing ritual most consumers face. One ad reads: "Like contracts? Go to law school.", while another advises consumers that "No action = the best course of action."
