TORONTO – Astral Media has re-designed The Movie Network’s website to include “engaging subscriber acquisition and retention features.”
Mirroring the network’s cinematic on-air look, the new site allows both subscribers and potential subscribers to engage with the brand and “sample” the service’s series and movies. At the centre of the revamped site is a new feature, called MyTMN, which enables visitors to create their very own customized entertainment experience featuring their favourite programming. The dedicated acquisition section, (jointmn.ca) demonstrates the value of a subscription to the service, the press release detailed.
"The objective for the new website is to evolve themovienetwork.ca into a beachhead that attracts and engages existing and potential subscribers," said Gail Rivett, VP of consumer marketing for Astral Television Networks, in the release. "Our goal is to provide everything consumers need to know about The Movie Network and its affiliated channels and services through an interesting and user-friendly format that provides the best insider information and enables consumers to sample the compelling experience offered by The Movie Network."
The site also includes detailed programming and schedule information, an expanded and embeddable video player, enhanced user features such as SMS and email reminders through a new subscriber-only platform, social media share links, and a weekly newsletter and contests.
