New Movie Network site features acquisition and retention tools

TORONTO – Astral Media has re-designed The Movie Network’s website to include “engaging subscriber acquisition and retention features.”Mirroring the network's cinematic on-air look, the new site allows both subscribers and potential subscribers to engage with the brand and “sample” the service's series and movies. At the centre of the revamped site is a new feature, called MyTMN, which enables visitors to create their very own customized entertainment experience featuring their favourite programming. The dedicated acquisition section, (jointmn.ca) demonstrates the value of a subscription to the service, the press release detailed."The objective for the new website is to evolve themovienetwork.ca into a...