Astral will rep AM 740 in Toronto

TORONTO - Astral Media Radio Sales has taken over national sales representation of The New AM 740 (CFZM) in Toronto, the adult standards formatted radio station owned by MZ Media Inc. The station targets the lucrative adult 45+ demographic or ‘Zoomers’ - the term made popular by MZ Media Inc. owner Moses Znaimer, meaning “baby boomers with zip”. Astral also represents MZ Media’s other radio station, Toronto-based Classical 96.3 FM.www.astralmediaradiosales.comwww.zoomermedia.ca