MONTREAL – Astral’s French-language music channel MusiquePlus will now allocate its annual contributions in support of music video development and production to MaxFACT.
MusiquePlus’ annual contributions match 3.4% of the previous broadcast fiscal year’s gross revenues. The funds were previously directed to VidéoFACT, but the CRTC approved Astral’s request to direct the contributions to MaxFACT last month.
"This new additional source of financing for MaxFACT, along with a new category for young adults, will help us better respond to the imposing volume of promising and well-thought-out projects that we receive each year and reach a wider audience for our culture and identity," said Odile Méthot, president and managing director of Le Fonds Harold Greenberg, who administers the funds. "I am very pleased about the positive impact this will have on music video production intended for MusiquePlus viewers."
