TORONTO – Digital media distribution company Yangaroo delivered the first full broadcast-quality music video utilizing its patented B2B digital delivery solution designed for the music and advertising industries.
The digital media distribution system (DMDS) was used by Sony Music to deliver the video for Shakira’s "She Wolf" to Montreal-based MusiquePlus in a full, broadcast-ready format.
The DMDS delivered file can then be integrated into on-line editing suites, on-air playback servers and stored in a digital archive server.
"DMDS enables us to receive music videos as soon as they’re available," said Evelyne Ouellet, VP of marketing and communication for MusiquePlus, in the press release. "Now, our viewers will have ready access to their performers’ latest videos sooner and we’ll experience the same benefits as the music industry, which is shedding physical delivery for digital distribution."
