EDMONTON – Perhaps recognizing that calling for a boycott of an important supplier is not the best thing for its pay channels, Super Channel has distanced itself from a group calling for consumers to dump Rogers Cable.
In its own press release sent out late Wednesday, Super Channel tried to smooth over some of the relationship issues it has with Rogers Cable that were surely exacerbated Tuesday when a release from “The Friends of Super Channel”, signed former employee Nic Wry, went out calling for the boycott while also calling the big cableco a weasel.
“Although much of the content of the press release was accurate, Super Channel wishes to state that it does not approve of the tone and the inflammatory nature of the release,” reads the official Super Channel release.
“We know that many producers and others have been hurt by the disadvantage that Super Channel received but we are in the process of trying to resolve issues,” said Charles Allard, chairman and CEO of Super Channel. “We hope that Rogers will address the disadvantage and serious harm that was occasioned and we would ask those that were hurt by the disadvantage not to be discourteous nor inflammatory as this is not productive or helpful in resolving the current difficulties.”
Super Channel, which is operating under creditor protection, recently won a round at the CRTC, which ruled Rogers wasn’t marketing the pay service fairly when compared to others.
But asking consumers to boycott Rogers is no way to raise penetration for the service.
“Super Channel is not party to and does not support the call for a boycott of Rogers,” adds the press release. “Super Channel trusts that these issues will be cleared up without recourse to unprofessional remarks or language.”
Rogers has yet to officially respond to the missives.
