TORONTO – New York-based music subscription company Dada Entertainment launched its year-old service in Canada Tuesday, naming former Rogers Wireless exec Christopher Lam as its general manager.
The service, called Dada.net, offers ringtones and wallpapers from artists affiliated with Sony Music, Universal Music Group, Warner Music Group and EMI, allowing consumers to personalize their mobile phones.
Lam is Rogers Wireless’ former content and business development manager, and was brought on for his experience in the mobile industry which includes managing large portfolios for ringtones and off-deck strategies, product enhancement, placement and content merchandising, deal negotiations and label relations, said the company press release.
"Since Dada Entertainment launched in the U.S. in late 2007, it has been our goal to expand to Canada," said CEO Max Pellegrini, in the release. "I am thrilled to announce that day has come! Music fans now have a new destination for purchasing ringtones and wallpapers in Canada.”
Dada.net users are billed a monthly fee for the service through their phone bill via premium SMS. They receive monthly credits that can be redeemed for ringtones or wallpapers.
The company said that it is offering “an exclusive” ringtone from American rapper and song writer Big Boi, appropriately-titled "Ringtone", to Canadian subscribers through March 24.
