CONSUMERS CITED speed, security and range as the most important factors in their purchasing decisions of broadband customer premise equipment (CPE) such as modems, routers, and residential gateways, according to research by In Stat.
The U.S. consumers surveyed also listed brand and environmental friendliness as their least important factors.
“While companies are marketing their ‘green’ equipment features, the message doesn’t appear to be resonating with consumers,” said In-Stat analyst Joyce Putscher, in the press release. “Consumers want performance and security.”
The research, Global Outlook for Broadband CPE Through 2013, also said that while 2008 saw the slowest total global broadband (CPE) market growth of the decade, 2009 will be even slower. However, select segments of the market are performing better this year than the overall market, including VoIP-enabled routers and DSL CPE, cable gateways, fibre-to-the-home (FTTH) gateways, optical network terminals (ONT), and fixed wireless broadband CPE.
Recent research by In-Stat also found the following:
– The FTTH CPE segment, which includes ONTs and FTTH gateways, will see a nearly 20% compound annual growth rate through 2013.
– In-Stat expects global installed PC-based home networks to grow by a little more than 19% in 2009, driven by the continued, but slower, rise in the number of residential broadband subscribers, the desire to share that bandwidth, sometimes free network equipment, and the desire to share content.
– The majority of global FWB subscribers are WiMAX. Asia/Pacific has the lead in FWB subscribers and CPE shipments, followed by Europe. In 2011, Asia/Pacific should capture over 50% share of the annual FWB CPE shipments.
