Treehouse aims to keep brand clean

TORONTO – Corus Entertainment has come up with an interesting new way to keep its Treehouse brand top of mind with parents and their preschoolers.Within the next few months, popular Treehouse characters such as The Backyardigans, Max & Ruby and Franklin the Turtle will appear on a line of children’s natural bath time products produced by Nature Clean.“Nature Clean and Treehouse is a natural partnership in so many ways" said Doug Murphy, GM of Corus Kids and president of Nelvana. "It was important for us to ensure that parents understand and appreciate the sensibilities of the Treehouse brand and the outstanding products developed by...