HGTV springs into new campaign

TORONTO – Spring has sprung, and HGTV marked the occasion with the start of a new spring image marketing campaign.Targeting Adults 25-54, the campaign plays up HGTV’s renovation and design programming. One piece of creative displays screwdrivers growing up from the ground as though they are spring flowers, while another features a series of multi-coloured paint chips blooming on tree branches in place of budding leaves, both with the headline, “spring is here. HGTV”. “Spring is traditionally a popular time for renovation as people begin to consider updating and brightening up their spaces", said Solange Bernard, director of marketing for Canwest’s...