TORONTO – With Rogers Communications saying this week it will release Apple’s iPhone into the Canadian market this year some time, just who will those buyers be?
According to research firm Solutions Research Group and its Fast Forward report, the buyers will be richer than average men.
SRG says 61% of the buyers will be male – with an average age of 29 and that 54% of them will live in Ontario. As well, look for some existing cell contracts to be torn up as over 30% of the iPhone’s buyers are said to be existing Bell and Telus subscribers – and the Apple sensation is a GSM device. The networks of Bell and Telus use CDMA technology while Rogers is GSM – so far the only GSM operator here.
And since the iPhone is an expensive multimedia gadget (US$600) that will chew up a fair chunk of change on the monthly wireless bill, too, the average household income of the folks SRG says will purchase the cool touch screen smart phone is over $88,600.
