TORONTO – Who needs to stand in lines for movie tickets anymore now that the cost can be added to your wireless phone bill?
Bell and Cineplex Entertainment today announced that Bell Mobility clients can purchase movie tickets for Cineplex Entertainment theatres across Canada directly from their mobile phones, with charges simply added to a client’s regular monthly invoice.
This is just the first of a virtual avalanche of mobile purchasing options that all of Canada’s wireless companies are mulling right now.
"The Mobile Movie Ticketing service we are now offering with Cineplex Entertainment is an example of the wide variety of mobile transactions clients will soon be able to perform on their wireless phones," said Adel Bazerghi, vice-president, products for Bell Mobility.
"For the first time ever, clients can look up the movie they want to see, find the theatre location closest to them and purchase their tickets on their Bell Mobility phones,” said Pat Marshall, vice-president, communications, Cineplex Entertainment.
To buy, Bell Mobility clients simply send a free text message with the word ‘tickets’ to short code JUMP (5867). Bell will send back a web alert with a link to the purchase page. Charges will appear on the client’s Bell Mobility invoice, including ticket costs and convenience fees.
Upon purchase, a mobile ticket – in the form of a bar code image – is sent to the client’s phone. On arrival at the Cineplex theatre, the client scans the bar code image at a scanning kiosk beyond the box office area and receives tickets for entry into the auditorium.
The Mobile Movie Ticketing service is made possible by a new technology from Calgary-based RepeatSeat Inc., a leading global entertainment services company offering private label ticketing in the United States, Canada and the Caribbean.
