TORONTO – After securing carriage on Shaw Cable, Star Choice and Cogeco Cable, Teletoon Retro, a digital channel launched less than two months ago, already has over 4 million subscribers.
That’s within anvil-tossing distance of some analog stations, like BNN, which has just over five million, for example.
The rapid build-up can likely be traced to the channel’s decision, as we reported here, to request digital basic carriage in exchange for very low wholesale rates (free for a year, six cents the following year and five cents for the next three years). So for the BDUs that carry the specialty service boasting the likes of Fat Albert, The Flintstones, Bugs Bunny and Scooby-Doo, the new station is now available to all digital customers at no additional cost.
Throughout December the channel rolls-out across Central and Western Canada, launching on digital basic with Shaw Cable and The Essentials Package with Star Choice on December 18, and as part of the Digital Access package on Cogeco Cable on December 19.
“To have already reached four-million homes since launching just this October is extremely exciting” said Len Cochrane, President, Teletoon Canada, a company co-owned equally by Astral Media and Corus Entertainment. “The rapid growth of Teletoon Retro is exceptional and speaks to the quality and popularity of the channel’s programming.
