NBC Universal to offer advertising triggers to Dish Network subscribers

NEW YORK – NBC Universal announced Tuesday that its 14 television networks and 10 NBC owned-and-operated TV stations will soon have interactive trigger capabilities under an agreement with Dish Network Corp. As a result, Dish Network subscribers who have a digital video recorder (DVR) can use their remote controls to request more information from advertisers about their products or to receive coupons for various product discounts. The on-screen triggers give viewers the chance to interact with an advertiser’s brand. “Our agreement with Dish Network is part of NBCU’s ongoing initiative to make television advertising more effective and provide better accountability for...